Developing Campaign Efficiency for WebOzIndia with Toll-Free Services
WebozIndia is a growing Consumer Engagement and Mobile Marketing Company that specialises in contest management, loyalty programmes and customer engagement campaigns for major brands
Business Challenge
• WebozIndia wanted to take their brand engagement programs to consumers with ease • They needed secure connectivity to set up voting lines for running consumer contests
Our Solution
• Vi Business offered them Toll free services that can be easily accessed, even from rural areas, without any additional costs • We also provided voting lines, a call centre with IVR for brand engagements and postpaid connections to keep their employees connected
Business Impact
• WebozIndia were now able to take their customer contests and engagements live faster, with campaign calling numbers being generated within 24-48 hours, as opposed to the standard TAT of 7-10 days • They also experienced minimal downtime and a quick turnaround on any service-related issues. This helped them easily handle larger volumes of voice calls, with an average of around 90,000 to 1,00,000 calls per day • WebozIndia saw a YoY growth of 600% from 2016-17 to 2017-18, with a growth projection of another 600% in the year 2018-19 • 60% of their campaign engagements are now powered by Vi Business’s solutions
