Helping FMCG Maximize Ice Cream Sales with Vi Integrated Smart Mobility
One of the largest FMCG Companies in India has products ranging from foods, beverages, cleaning agents, beauty & personal care, and home care - with over 50 Marquee brands under its umbrella. One of its ice cream brands is loved for its wide variety of products. The FMCG’s point of sales (PoS) in several parts of the country are paddled ice cream carts and e-rickshaws which constitute major portion of their offline retail sales.
Business Challenge
- The FMCG often uses monthly inventory waste figures as a measurement of the efficiency of their last-mile distribution network. For an ice cream company, this KPI is critical for business, as it also gives insights into last-mile occurring problems.
- They were aiming for compete visibility of their ice-cream carts, and wanted to track whether pre-defined routes are being followed by the cart-pullers at stipulated time to increase their ice-cream sales.
- They wanted to rely on real-time data for high population areas to ensure better cart distribution and inventory forecasting
Our Solution
- To help maximise their ice cream sales and increase fleet productivity, we offered our Integrated IoT Smart Mobility – Fleet Distribution Management solution that includes remote tracking & monitoring of carts with the help of Smart devices, IoT connectivity, platform and analytics
- With analytics & heat maps they were able to predict which spots held a higher population density. These IoT Smart Mobility insights helped them choose better cart placements, improve ice cream sales and enhance inventory forecasting
Business Impact
- our solution has ensured complete visibility of their ice cream carts in real-time and that has helped them achieve just-in-time ice cream sales, higher business scale & agility in cart deployment
- They were able to have manageable, streamlined and cost-efficient daily operations across India by staying connected to their ice cream carts 24x7
- Advanced analytics with real-time insights of their carts have helped this FMCG ensure efficient cart distribution and inventory forecast
To know more about how we can help your business, request a call back or reach out to us directly at 1800 123 123 123
