Mumbai, May 29, 2017
SaveLIFE Foundation and Vodafone India Ltd released a first of its kind study on the theme of "Safety in Mobility" in New Delhi.
- This first of a kind study released in India is based on a survey conducted by international research agency Kantar Public covering 8 cities and a total of 1749 respondents covering four typologies of drivers : two-wheelers, three-wheelers, four-wheelers and truck/bus drivers
- Study conducted in Delhi, Mumbai, Mangalore, Bangalore, Jaipur, Chennai, Kanpur and Kolkata
- "Road safe" is a Unique Comprehensive Road Safety Mobile app to prevent Distracted Driving
- Released a Mass Awareness film on Hazards of Distracted Driving #OKTOIGNORE
DISTRACTED DRIVING IN INDIA: A STUDY ON MOBILE PHONE USAGE, PATTERN & BEHAVIOUR
- 41% people use phones for work-related purposes while driving
- 94% believe that using mobile phones while driving is dangerous
- 68% support the use of enforcement cameras to apprehend drivers who use mobile phones while driving
- 60% people do not stop at a safe location before receiving calls
- 20% people have had a near-miss or a road crash due to using mobile phone while driving
FEATURES OF THE ROAD SAFE APP(Android only):
- Distraction Free Driving
- Automatic Crash Detector
- Emergency one touch dial
- Road Safety Tips
- Traffic Offenses & Fines
- How To Help An Injured Person
"This study is path breaking as it categorically confirms for the first time that use of mobile phones while driving is rampant in India. The focus is also on solving the problem by launching the Vodafone-SaveLIFE Foundation Road Safe mobile application that will help drivers remain distraction-free while driving."
Saji Cherian, Director, Operations, SaveLIFE Foundation
"At Vodafone, achieving the highest standards of Health, Safety and Wellbeing for employees, associates, customers, community and wider public at large has been and continues to be an absolute priority. From a CSR & Sustainability perspective too, Vodafone has taken the lead in engaging with our stakeholders on our best practices Health Safety & Well-being, mainly in the domain of road safety. We hope the findings of this first of its kind report will draw focus to the perils of ignoring Road Safety norms and help save lives by getting citizens to use the convenient mobile app. Vodafone is happy to have had SaveLIFE Foundation as our partner to come up with this invaluable study that we hope will alert citizens on hazards of distracted driving and help prevent road mishaps."
Mr. P. Balaji, Director- Regulatory, External Affairs, Regulatory & CSR, Vodafone India
"The Government of India is committed to reducing road crash deaths and injuries. The Motor Vehicles Amendment Bill has been passed by Lok Sabha. The Bill is likely to be considered by Rajya Sabha in the monsoon session. The Bill provides for strict penalties for dangerous driving including use of mobile phones while driving. We urge drivers to refrain from this practice."
Mr. Abhay Damle, Joint Secretary, MoRTH
SaveLIFE Foundation (SLF) is an independent, non-profit, non-governmental organization focused on improving road safety and emergency medical care across India. SLF combines innovative on-ground interventions with advocacy for stronger national level policies to establish a sustainable framework for Road Safety in India.
Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 204 million customers (over 106 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.
Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.
Globally, Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and fixed broadband operations in 17 markets. As of 31 December 2016, Vodafone had 470 million mobile customers and 14.3 million fixed broadband customers.
please contact: